Certain roads in Provence are designated bike routes along with excellent signage. They tend to be scenic back country roads.
One day while I was sitting in a medieval mountain-top village, writing software while connected to the outside world via a cafe's WiFi, I was inundated by a group of British middle-aged men on bicycles. These were well-to-do Brits who paid a pretty penny to do this, and they had the carbon-fibre touring bicycles to prove that they were in an upper socio-economic class. One of them was a surgeon. Let me tell you, there is nothing as unflattering as a pair of bicycle shorts on a middle-aged man.
They had bought an organised bicycle tour of Provence. They flew to Marseille along with their bikes. There was a chase car that provided snacks, drinks, a videographer, and spare bike parts. The chase car had a very fat man in it who couldnt even ride a bicycle.
The group was going to bicycle up Mont Ventoux, which is a significant mountain. I saw the group the next day, half way to the mountain, pedalling in the pouring rain. It didn't look like fun.
But pedalling through the vineyards and orchards on a back country road with nothing but the birdsong can be idyllic. The bicycle on the left is the bike that the Lovely One brought to France several years ago.